The Telecommunication Regulatory Authority (TRA) participated in the Customer Service Week which will be held during 2-6 October 2011. Its participation comes in line with the importance it gives to customers who are the primary strategic partner for improvement, continuous and sustainable development.

The Customer Service Week in the UAE aims at promoting customer service levels by raising awareness regarding customer service and sharing international experiences. The TRA has always had its eyes focused on this objective as it improves the corporate reputation of the TRA among its peers of leading federal and governmental institutions. 

H.E. Mohammad Nassir Al Ghanim, TRA Director General, said in this regard: “The TRA always seeks to emphasis the importance of customers and their strategic role in the continuous improvement of performance. We consider the Customer Service Week as a window through which we can attain this goal, whereby we can gain a corporate reputation in customer service, and brief the participants in this event about our activities, as well as give our staff the opportunity to gain further expertise by exposing them to the best practices adopted in this field.”

“Excellence has always been the highest value of the TRA, and we all seek to promote this value” added Al Ghanim. “We worked hard during this eventful week to set up frameworks that help provide an internal culture and environment to support our customer initiatives and activities. During this week we supported the TRA endeavor to promote excellence values, and achieve our sub-strategic objective of managing customer relations as per the TRA’s strategic plan for 2011-2013.”

In the course of its participation in this week’s festivities, the TRA designed a special logo for the occasion which was circulated and used via the employees’ electronic signature throughout the week. A special leaflet was also designed and typed about the Customer Service Week and circulated on TRA employees and customers. Moreover, an internal event was organized in which H.E. TRA Director General awarded front-line employees with gifts in appreciation of their efforts.

The Customer Service Week is an annual global event highlighting customer service via many activities organized in the first week of October every year. This event was introduced by the International Customer Service Association in the USA in 1988.